Quick Tip: Understand Community Marketing
Monica Parham
Vice President, Marketing
In the March newsletter, we talk about lead generation in the context of community marketing. The Xsellerate model of community marketing helps you focus on the goal of achieving new clients and projects: the sweet spot at the center of your target.
Terms like suspect, relationship, prospect, opportunity, and client will help you begin to think about building a community of interested and involved people willing to listen to your message and where those individuals and activities fall on your company’s target. Learn more at www.xselleratesolutions.com/resources.php.
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