Plan: Let’s Talk About Leads

Michael Faul
President

Leads. Everyone wants more leads, but not everyone seems to know where to find them. Perhaps, because of the recession, we should resign ourselves to a no-growth strategy in 2009—then we can all just forget about finding new leads …

Wait! We have a better idea. Suppose we don’t accept that just because the market contracts we have to as well. After all, if our local market remains in a no-growth mode, does that mean all businesses are doomed to achieve zero growth or worse? No!

If the average firm achieves no growth, then some firms will decline, and some will… Well, they will grow. Why can’t you place your firm in this latter category? What’s stopping you—perhaps the lack of significant lead flow?

Throughout 2009, Xsellerate invites you into a conversation about leads. We will explore how to get, grow, and organize leads to fuel your growth. We want to help you learn how to build the pipeline of your dreams.

Interested? Then we invite you to participate in the conversation. Send us topics you would like to see covered. On our blog, post comments, success stories, and questions.

Here’s the plan for dealing with the economic situation—choose not to participate in the recession. Right now represents perhaps the greatest opportunity for your business. Those who whine about the economy and resign themselves to a no-growth strategy will probably get what they plan for. Those of us who dare to move in a more audacious direction will acquire clients, expand market share, and position ourselves well for the day when clients need to spend to win.

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