Ensuring Good Marketing Copy
Monica Parham
Vice President, Marketing
Susan Rose, President of Two Sisters Creative and veteran copy writer, shares a great example of jargon-laden copy and why it doesn’t work. Her five tips will ensure that you keep your focus on the audience and their needs. I couldn’t have said it better myself!
“Poor marketing copy is epidemic. We are so accustomed to seeing it we barely register how bad it is. What can you do to make sure your copy is good?”
http://twosisterscreative.blogspot.com/2009/02/make-your-communications-clear.html
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